Product.ai / About
About

Bootstrapped. Profitable.
Truth-obsessed.

Product.ai is building the verification layer for AI commerce. We are not a startup pitch. We are a profitable company that has been verifying commerce data at scale for over a decade. No venture capital. No board. 100% founder-owned.

Origin

From coupon verification to the truth layer.

Product.ai is built by the team behind SimplyCodes, the coupon verification platform used by millions of shoppers to find codes that actually work. SimplyCodes competes directly with Honey (acquired by PayPal for $4 billion) and Capital One Shopping — with a fraction of the headcount and zero venture capital.

Running SimplyCodes for over a decade taught us something that changed our trajectory. We process millions of promotions daily across 500,000+ merchants. That commerce data reveals patterns that no review site, no affiliate blog, and no AI trained on scraped web content can see. We know which merchants honor their promotions. We know which brands inflate prices before "sales." We know the difference between marketing and reality.

Product.ai takes that verification methodology and applies it to the entire commerce landscape. The same adversarial approach that tests whether a coupon code works now tests whether a product recommendation is trustworthy. We forged the first axioms from coupons. Now we forge them from everything. The seventeen-year history behind that trajectory — nine non-consensus bets, each placed before the consensus arrived — is documented in Being Early.

By the Numbers

Proof, not promises.

$1B+
Annual GMV Verified
75M+
Promotions / Day
~25
Team Members
17yr
Operating History
company_profile.json
entityProduct.ai (Demand.io, Inc.)
founded2009
hqLos Angeles, CA
fundingBootstrapped · Profitable
ownership100% Founder-Owned
vc_raised$0
board_seats0
productsSimplyCodes · Product.ai
merchants500,000+ verified
methodologyAxiom Distillation Protocol v2.3
truth_graphCalibrated Feb 2026
How We Work

We hire capabilities, not roles.

Product.ai operates more like a special forces team than a traditional company. Every team member is an Axiomatic Engineer — an autonomous operator who extracts their mission from the company strategy, not from a manager's task list. We do not hire for well-roundedness. We hire for spikes: the innate talents that produce non-linear output when amplified by the right systems.

Extreme Ownership

There is no "that's not my job." If you see a problem, you own the solution. A problem anywhere in the business is your problem. We hire owners, not renters.

Product Over Process

Shipped products are the only output that matters. Strategy decks, Notion pages, and meeting notes are potential energy. Shipped code, published content, and closed sales are kinetic energy. We optimize for kinetic.

Spar, Don't Please

You are not a subordinate. You are a peer with a different role. Your job is to pressure-test strategy, surface flaws, and fight for the best answer — not to nod along and execute blindly.

The Team

The people building the truth layer.

Product.ai operates like a special forces unit - small, senior, and built for disproportionate impact. Every team member is a Sovereign Node with full ownership of their domain. No middle management. No permission culture. Just builders who ship.

BS
Bri Stanback
Chief Architect
Owns the Axiomatic Promotion System - the verification intelligence core that determines whether a promotional claim is true. Bridges engineering execution with strategic architecture, operating as the team's de facto technical leader across the full stack.
Full bio →
EM
Elena Madrigal
VP of Product Marketing
Architects the Product.ai brand narrative, Alpha Team community strategy, and go-to-market engine. Operates at the intersection of strategy and execution - building the marketing operating system from market intelligence to brand identity and category launch.
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IS
Isaac Sornborger
Staff Software Engineer
Drives the architectural direction for the company’s core verification and data systems. Focuses on scaling the crowdsourcing systems that power the company’s Byzantine Fault Tolerant (BFT) verification, a key part of Product.ai strategy.
Full bio →
TF
Tess Fenn
Director of Brand Experiences
Responsible for building and scaling the Alpha Team community. Product.ai’s external voice and ambassador. Identifies, connects with, and recruits elite humans who match our culture, align with our vision, and want to be part of our mission.
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DN
Dakota Nunley
Director of Content
Leads the ontological layer - defining the language and narrative architecture of Product.ai across every surface. Owns the Truth Graph's editorial voice, thought leadership strategy, and the content engine that establishes category dominance.
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CK
Cansu Kaya
Lead, Data Architecture
Owns the data layer - ingestion pipelines, BigQuery architecture, and the machine-readable schema that powers the verification engine. Built the Story Machine analytics system and the PYO data infrastructure from the ground up.
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JD
Jimmy Doheny
Director of Operations
Leads Product.ai’s business operations, overseeing the global contributor network that powers our AI systems and managing our content and affiliate operations. Runs the Content Operations team and directs crowdsourcing and AI data operations.
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DL
Dylan Ler
Engineer
Builds across the PYO Generator and Product.ai evaluation pipeline. Dual-threaded across engineering execution and kill shot mining - the systematic identification of where Product.ai's verification outperforms every alternative.
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KS
Kelli Schall
Product Architect, Commerce Logic
Defines the revenue rules - merchant archetype logic, promotion taxonomy, and the business intelligence that governs how monetization works. The source of truth for what constitutes a valid deal across 500,000+ merchants.
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GL
Graham Lee
Senior Technical Program Manager
Architects the Axiomatic Truth Resolution pipeline - the sensing, processing, and arbitration subsystems that determine ground truth for every promotional claim. Built verification prototypes achieving 100% accuracy across multiple merchant tiers.
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DG
David Guzman
Creative Director
Leads branding and visual design for corporate and marketing materials. Utilizes AI to streamline creative workflows and enhance efficiency.
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JH
Jessica Ho
Product Manager
Owns the Product.ai consumer experience - from methodology design to kill shot evaluation. Converts ambiguity into shipping plans, building the bridge between the Axiom Distillation Protocol's verification logic and the interfaces that deliver it.
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SF
Sean Fisher
AI Content Strategist
Leads content initiatives and develops an overarching AI content strategy. Manages production and oversees content quality with both articles and video.
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AC
Andrei Costa
Backend Engineering Lead
Owns the backend of the code-verification system that tells consumers whether a coupon actually works at merchants beyond the easy-to-check storefronts, plus the core backend services the rest of the platform runs on. A formal-methods engineer with ten-plus years turning rigor into infrastructure that does not break.
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AP
Arsh Pabla
Community Experience Producer
A community and events operator designing and running the in-person experiences that turn the Alpha Team and the wider community into co-builders. Spent her career building tech communities and the programs that hold them together, from Plug and Play to Product School. New here, building the experience layer from the ground up.
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MA
Max Arias
Frontend Engineering Lead
The frontend lead across every Product.ai and SimplyCodes consumer surface: the browser extension, the web apps, the developer integration layer, the blog, and mobile. A multi-surface specialist who ships fast, reliable, polished UI, async-first, with same-session fixes when QA flags a real bug.
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Contact

Get in touch.

General Inquiries

Questions about Product.ai, SimplyCodes, or our methodology.

contact@product.ai

Press & Media

Interviews, quotes, and coverage requests.

press@product.ai

Partnerships

Enterprise integrations and merchant verification.

partners@product.ai