Bootstrapped. Profitable.
Truth-obsessed.

Product.ai is building the verification layer for commerce.

We have been a profitable company verifying commerce data at scale for over a decade. No venture capital. No board. 100% founder-owned.

By the numbers

$1B+

Annual Verified Checkout Data

75M+

Promotions / Day

Team Members

17yr

Operating History

From coupon verification to the verification layer for commerce

Product.ai, formerly Demand.io, is built by the team behind SimplyCodes, the coupon verification platform used by millions of shoppers to find codes that actually work. SimplyCodes competes directly with Honey (acquired by PayPal for $4 billion) and Capital One Shopping, with a fraction of the headcount and zero venture capital.

We process millions of promotions daily across 500,000+ merchants. That data shows us which merchants honor their promotions, which brands inflate prices before “sales,” and the difference between marketing and reality.

Product.ai applies that verification methodology to the entire commerce landscape. The same approach that tests whether a coupon code works now tests whether a product recommendation is trustworthy. The seventeen-year history behind it is documented in Being Early.

We hire capabilities, not roles.

Product.ai operates more like a special forces team than a traditional company. Every team member is an Axiomatic Engineer, an autonomous operator who takes their mission from the company strategy instead of a manager’s task list.

Extreme Ownership

There is no “that’s not my job.” If you see a problem, you own the solution.

Product Over Process

Shipped code, published content, and closed sales are the only output that counts.

Spar, Don’t Please

You are not a subordinate. You are a peer with a different role. Your job is to pressure-test strategy, surface flaws, and fight for the best answer.

Read the full Codex →

The people building the verification layer

Every team member has full ownership of their domain. No middle management, no permission culture, just builders who ship.

Michael Quoc

Founder & CEO

Founded the company in 2009; leads its AI strategy and its patent-pending verification method.

Bri Stanback

Chief Architect and Deputy to the CEO

Leads engineering delivery to revenue and runs the company when the founder is away.

Amanda Lasnik

Founding Designer

Owns how verified truth looks, feels, and behaves across every Product.ai surface.

Dakota Nunley

Head of Search Product

Owns how Product.ai and SimplyCodes show up in Google and in AI answers.

Karen Spinner

Head of Brand

Owns the company's voice: the essays, research reports, and public writing.

Isaac Sornborger

Principal Engineer

Leads production engineering, the infrastructure that keeps Product.ai and SimplyCodes running.

David Guzman

Creative Director

Concepts, directs, and designs Product.ai's brand and visual identity end to end.

Jessica Ho

Product Manager, Truth Graph

Owns the Truth Graph end to end, from its public pages to the rules AI agents crawl.

Tess Fenn

Director of People & Community

Brings the right people into Product.ai's orbit and runs the Alpha Team community.

Jasper Hall

Founding Revenue Lead

Owns the affiliate network terms and partner relationships behind SimplyCodes' revenue.

Andrei Costa

Backend Engineering Lead

Owns the core backend services and the system that checks whether a coupon works.

Max Arias

Frontend Engineering Lead

Leads frontend engineering across the extension, the web apps, and the blog.

Spencer Seay

AI Systems Operator, Office of the CEO

Builds and runs the internal AI systems the team's agents and automations depend on.

Colin Hurd

Head of Core Operations

Turns the company's office, IT, and vendor operations into systems anyone can run.

Kelli Schall

Operations Lead

Leads content operations and turns manual catalog work into systems that check themselves.

Rey Bangas

Content Operations Director

Runs the content operations team that keeps SimplyCodes' merchant pages accurate.

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Bootstrapped. Profitable.Truth-obsessed.