Associate Creative Director

David Guzman

Associate Creative Director · Product.ai

A 14-year designer and art director — Omelet · NVE Experience · Hello Party — now the sole design function at Product.ai, concepting, directing, and designing the entire brand experience across every surface, every event, every artifact.

A one-person creative agency powered by AI — Creative Director, Art Director, and execution designer in a single seat. Shipped the full Product.ai rebrand, built the brand guidelines site unprompted, and is building work that belongs in the same room as Apple, Figma, and Linear.

LinkedIn → brand.product.ai →

Tenure

Sole design function · 14-yr operator

Based

Los Angeles, CA

Owns

Product.ai brand & visual identity

Prior

Omelet · NVE Experience · Hello Party

14yr

Design and art direction — LA agencies to Product.ai

Industry awards — MUSE Gold, NYX Grand, VEGA

Creative seat doing full-agency output

AI tools in daily production across image, video, code

About

14-year designer who operates as Creative Director, Art Director, and execution designer in one person — building a brand that belongs in the room with Apple, Figma, and Linear.

Sole design function at Product.ai — concept origination, art direction, and execution, all on one desk
Brand designer of record on the SimplyCodes rebrand — MUSE Gold (Brand Identity), MUSE Gold (SaaS Website), NYX Awards Grand Winner 2025
Shipped the full Product.ai rebrand — every surface, complete identity system
Built brand.product.ai from scratch, unprompted — a full brand guidelines site most companies this size don’t have
Originates concepts that become team work — character systems, event worlds, editorial features, video storyboards
Runs a multimodal AI production stack — image, video, motion, and code generation integrated into the daily workflow
Prior agencies: Omelet, NVE Experience, Hello Party — Disney, Google, Walmart, Netflix in the credit line

14yr

design + art direction

SimplyCodes awards (MUSE/NYX)

creative seat, agency output

industry awards total

The range

01 · 14-year discipline

Brand Identity

Visual systems that hold across every surface. The SimplyCodes rebrand (MUSE Gold + NYX Grand) and Product.ai’s full identity system are the proof.

02 · 14-year discipline

Art Direction

Concept origination, mood, and voice. Originates the ideas the team then builds — character systems, event worlds, editorial features.

03 · 14-year discipline

Event Design

Full event visual production — keynote design, broadcast graphics, signage, print. Delivered ahead of schedule, cycle after cycle.

04 · Sharpened at Product.ai

GTM & Campaigns

Launch kits — channel-sized exports across every surface, with cluster-specific visual systems built to scale with each launch.

05 · Sharpened at Product.ai

Motion & Video

A multimodal production pipeline — image-to-motion, AI upscaling, and finishing run end-to-end. The leverage that makes one-seat agency output viable.

06 · Off the brief

Web & Built Artifacts

brand.product.ai built unprompted. Brand surfaces coded directly with AI-assisted tooling. When something needs to exist, he builds it.

Marquee stops

From LA agencies to the only design seat at Product.ai.

2025 → Now · Product.ai

Product.ai

Associate Creative Director · Sole design function

Concepts, directs, and designs the full Product.ai brand experience as a one-person agency. Shipped the company’s full rebrand across every surface, built brand.product.ai unprompted, and owns the office-as-brand-artifact buildout end to end — design direction, production, and the pitch to design and architecture publications. Brand designer of record on the SimplyCodes rebrand: MUSE Gold (Brand Identity), MUSE Gold (SaaS Website), MUSE Silver (E-Commerce), NYX Awards Grand Winner 2025, VEGA recognition.

Full rebrand · brand.product.ai · MUSE Gold ×2

Before Product.ai 14-year multidisciplinary practice · Los Angeles agency years

Agency era · Los Angeles

Omelet

Designer / Art Director · Culver City, CA

Independent creative agency. Brand strategy, integrated campaigns, and original content for major consumer brands. Built the muscle for working across surfaces at agency tempo.

Integrated brand campaigns

Agency era · Los Angeles

NVE Experience Agency

Designer / Art Director · West Hollywood, CA

Experiential marketing agency behind large-scale brand activations. Designed visual campaigns and brand work for the agency’s roster — Google, Disney, Walmart, and Netflix among the credit line.

Disney · Google · Walmart · Netflix

Agency era · Los Angeles

Hello Party

Designer

Brand and visual work for the agency’s clients. The earlier LA agency chapter where the multidisciplinary range first took shape.

Multidisciplinary foundation

The bet

One Creative Director plus AI equals a world-class branding agency.

David is the sole design function at Product.ai. That means he operates as a full creative agency in one person — Creative Director upstream, Art Director in the middle, pixel-level execution at the end. AI is the leverage layer that makes the scope viable.

The reference set is explicit: Apple, Figma, Linear — named, not implied. The target isn’t “good for a small team.” It’s the same room as the companies whose brands set the standard.

The proof is the unprompted work. brand.product.ai is a full brand guidelines site nobody asked him to make — he built it because most companies this size don’t have one and Product.ai needed it. The work that isn’t on any brief is the signal.

One Creative Director powered by AI across every layer — concept, image, motion, code, design system — can produce the output of a world-class branding agency. That’s the bet I’m making. David, on the one-person-agency thesis

Operating code

Six principles that show up across his work and his unprompted builds.

01 Standard

Build at the bar of Apple, Figma, and Linear.

The reference set is explicit. The target isn’t “good for a small team” — it’s the same room as the companies whose brands set the standard.

“I care about building a brand that is purposeful, sophisticated, and brilliantly designed — the kind of work that belongs in the same room as Apple, Figma, and Linear.”

02 Scope

Creative Director, Art Director, and execution designer — same seat.

Concept origination upstream, art direction in the middle, pixel-level execution at the end. AI is the leverage layer that makes the scope viable in one person.

“I’m the sole design function at Product.ai, which means I operate as a full creative agency in one person. AI is the leverage layer that makes that scope work at this scale.”

03 Coherence

Every surface from the same place.

A brand so coherent that every page, every event graphic, every tool feels like it came from one mind. An immersive system, not a collection of assets.

“My goal is a brand so coherent that every surface feels like it came from the same place. An immersive system, not a collection of assets.”

04 Build

Make it because it needs to exist.

brand.product.ai wasn’t on a brief. He built it because most companies this size don’t have one and Product.ai needed it. The unprompted work is the signal.

“I build things unprompted because I can — brand.product.ai is a full brand guidelines site that most companies our size don’t have. I made it because it needed to exist.”

05 Feeling

A brand isn’t what it looks like — it’s how it makes people feel.

Brand moments and creative surprises that aren’t on any brief. The work that isn’t load-bearing for revenue is load-bearing for belonging.

“A brand isn’t just what it looks like — it’s how it makes people feel. I make things that aren’t on any brief: brand moments and creative surprises that make people feel like they’re part of something worth caring about.”

06 Craft

The extra layer of detail is the whole game.

When internal craft bleeds into external impact — when someone outside the company feels the care in the details — that’s what separates a brand that’s good from one on another level.

“That extra layer of detail is what separates a brand that’s good from one that feels like it’s on another level. That’s what I’m here to build.”

Selected work

The visible body of work — each surface a proof of the bet.

Awarded rebrands, unprompted builds, full identity systems, the multimodal video pipeline — what one creative seat can ship.

brand.product.ai

2026 · unprompted

Full brand guidelines site, built from scratch without a brief.

Typography, color, voice, components — a complete brand system for Product.ai. Most companies this size don’t have one. He made it because it needed to exist.

SimplyCodes rebrand

MUSE Gold · NYX Grand

Brand designer of record on the comprehensive rebrand.

New visual language, reimagined homepage, a character system, and a signature brand color. MUSE Gold (Brand Identity), MUSE Gold (SaaS), MUSE Silver (E-Commerce), NYX Awards Grand Winner 2025.

Product.ai full rebrand

2026 · sole design lead

The complete identity system, shipped as the only designer.

Full identity system, website, brand voice surfaces, mark, and color — paired with the company’s repositioning launch. Concept to launch, one seat.

Office as brand artifact

design + build + PR

The headquarters buildout designed as a brand and PR surface.

Owns design direction, buildout coordination, video documentation, and the pitch to design and architecture publications. The space is a brand surface, not just a workspace.

Event visual systems

recurring

Full event production — keynotes, broadcast graphics, signage, print.

Complete visual production across the company’s event series, delivered ahead of schedule each cycle. Each event its own world, all unmistakably connected.

Multimodal AI production stack

5 tools live

Image, video, motion, and code generation in the daily workflow.

Image and video generation, AI upscaling, image-to-motion finishing, and AI-assisted design and build tooling. The stack that makes the one-seat-agency bet work.

What sets him apart

Six combinations rare individually. Unusual to find in one operator.

Three roles, one seat

Creative Director, Art Director, and execution designer in the same person. Most companies hire three different humans for what David runs as a single workflow.

The award AND the unprompted build

MUSE Gold and NYX Grand for the SimplyCodes rebrand — paired with a full brand guidelines site nobody asked him to make. External recognition and internal initiative, simultaneously.

AI-native creative practice, not AI-tourist

A multimodal production stack — image, video, motion, code, copy — integrated into the daily workflow. The stack IS the practice, not an experiment alongside it.

Concept origination upstream of execution

Originates the ideas the team then builds — character systems, event worlds, editorial features, video storyboards. The pitch is the design surface.

Brand as PR, not brand as decoration

The office buildout is a publication pitch. The brand site is a recruiting magnet. Each artifact is engineered to do brand work beyond its surface function.

The reference set is explicit

Apple, Figma, Linear — named, not implied. He’s pulling the brand toward the bar, not grading it against the company’s stage.

The award-winning rebrands and the published brand work are publicly verifiable — see the SimplyCodes site, brand.product.ai, and the awards record. See the work →

The through-line

One creative seat — concept, art direction, execution, motion, code, all in the same workflow. He’s building a brand that earns the room with the companies whose brands set the standard, and he’s doing it the way the next decade of creative work will actually run.

Product.ai builds with operators like David — people who set their own bar above the company’s stage and pull the work toward it. See open roles →

Get in touch with David See the team

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David Guzman

Brand Identity

Art Direction

Event Design

GTM & Campaigns

Motion & Video

Web & Built Artifacts

From LA agencies to the only design seat at Product.ai.

One Creative Director plus AI equals a world-class branding agency.

Six principles that show up across his work and his unprompted builds.

Build at the bar of Apple, Figma, and Linear.

Creative Director, Art Director, and execution designer — same seat.

Every surface from the same place.

Make it because it needs to exist.

A brand isn&rsquo;t what it looks like — it&rsquo;s how it makes people feel.

The extra layer of detail is the whole game.

The visible body of work — each surface a proof of the bet.

brand.product.ai

SimplyCodes rebrand

Product.ai full rebrand

Office as brand artifact

Event visual systems

Multimodal AI production stack

Six combinations rare individually. Unusual to find in one operator.

Three roles, one seat

The award AND the unprompted build

AI-native creative practice, not AI-tourist

Concept origination upstream of execution

Brand as PR, not brand as decoration

The reference set is explicit

A brand isn’t what it looks like — it’s how it makes people feel.