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MLP Conversion Lift A/B Framework — PYO vs Legacy Head-to-Head

The MLP-CONVERT outcome (600 impact points, revenue-fortress pillar) requires "PYO MLPs show statistically significant conversion lift ≥15% vs. legacy pages in A/B testing across 3+ merchant categories." Current state per the outcome file: PTR Host V1 shipped 2026-03-17; PYO Phase 4 in progress; "no A/B conversion data yet." The simplycodes-kernel makes PYO load-bearing — A-5 says discount behavior is governed by merchant economics not product category, and PYO is the migration to physics-based polymorphic rendering by archetype. The kernel's "What Winning Looks Like" includes "400K+ MLPs with polymorphic rendering matched to merchant discount physics" and the entire Project Unity migration (currently at ~65% of 2025 baseline per SC-TRAFFIC) was justified by the assumption that PYO converts better than legacy. If that assumption is wrong, every revenue forecast collapses and the Project Unity ROI becomes negative. Today nobody knows whether it's true. The team has been shipping PYO components without the conversion-measurement layer that tells us if PYO actually converts.

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