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SimplyCodes Conversion Attribution Model — replace heuristics with a defensible attribution stack

Replace SimplyCodes' current conversion attribution heuristics with a defensible attribution model. Causal-inference-first design. Handles the messy realities — last-touch bias, multi-touch attribution, novelty effects, measurement attenuation, network effects across affiliate partners. Output is a working model in production producing better attribution than the heuristic it replaces, with documented tradeoffs and a quarterly review cadence.

STEP 1 — APPLY

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